Under Armour have locked in Steph Curry that will keep him with the brand through the 2024 season. New deal includes ownership in the company when announced stock hit all time high. ‘Steph’s a once-in-a-generation talent and has unprecedented influence on the game of basketball’ Adam Peake, Under Armour executive VP of global marketing. Two years … Continue reading Under Armour extends Curry’s deal
Adidas have offered runner up MVP $200 million to leave NIKE and join Adidas. Adidas offered a 13 year / $200 million deal and Nike had until the end of the week to match the mammoth deal or risk losing the NBA superstar. James Harden has the 7th best selling jersey and 2nd in MVP … Continue reading Adidas x James Harden
LeBron James travelled to The Philippines to inspire young Filipinos to rise from adversity through basketball. LeBron also mentored finalists of ‘RISE’ a Nike sponsored reality tv aimed at young to develop talent. The aim is to teach the young kids the skills of the game then it is up to kids to use these … Continue reading LeBron visits Manilla
Adidas unveil JWALL2 signature shoe, Second signature shoe/sneaker’s home colourway will be available from the October 30th and the away colourway will be available from November 6th. Each shoe is engraved with personal message that represent a different aspect of Wall’s life. Adidas are rebuilding their competitive edge by signing James Harden.
NBA and Under Armour have announced a global marketing partnership . UA will be the official apparel for the NBA draft combine. UA will also launch an app which will promote fitness and healthy lifestyles to promote and engage the youth through clinics and skills challenges, ‘NBA Fit initiative’. The combine is a showcase in … Continue reading Under Armour to sponsor Draft Combine
It’s been a decade since the Jordan Brand signed Carmelo Anthony fresh from his college championship win at Syracuse for his signature line of sneakers. Melo into his twelfth season in the nba is finally releasing his 11th sneaker, M11. Melo a long time ambassador for the Jordan Brand is their most tenured signature … Continue reading Carmelo Anthony unveils trainers ‘Melo 11’